Which product endorsement deal holds the Guinness World Record for 'most lucrative sports celebrity endorsement deal' that revolutionized athlete marketing?

The world of retail has seen some remarkable achievements that have earned places in the Guinness World Records. From massive product launches to innovative marketing campaigns, retailers have pushed boundaries to stand out in competitive markets. This trivia question explores the intersection of world records and retail innovation - test your knowledge about a famous product endorsement that made history!

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LeBron James' lifetime deal with Nike (estimated at $1+ billion)
Cristiano Ronaldo's partnership with Herbalife (estimated at $800 million)
Serena Williams' collaboration with Gatorade (estimated at $950 million)
Tiger Woods' equipment deal with Titleist (estimated at $930 million)