Which once-failing brand executed a legendary 'Phoenix Strategy' by incorporating actual mythological symbolism into its rebranding, resulting in a 400% sales increase within two years?

In the world of retail and product marketing, brands sometimes execute dramatic 'deaths and rebirths' to reinvigorate their market presence. This strategy, nicknamed 'The Phoenix Strategy' after the mythological bird that rises from its own ashes, has been employed by several major brands throughout history. Test your knowledge about one of the most famous examples of a brand that completely reinvented itself after near extinction.

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Athena Computing (later rebranded with an apple missing a bite)
Starbucks (whose mermaid logo is based on a two-tailed siren from Greek mythology)
Nike (named after the Greek goddess of victory)
Amazon (whose first logo featured a river based on the mythological female warriors)