Which major food brand famously reversed its marketing strategy in 2013, abandoning its 'healthy eating' positioning after decades to embrace being an 'indulgent treat' instead?

In the competitive food industry, brands occasionally make dramatic strategic pivots to capture new market segments or respond to changing consumer preferences. One iconic brand made headlines when it completely reversed its positioning strategy. Test your knowledge about this famous brand repositioning case study that shocked the food marketing world and demonstrated how even established brands sometimes need to fundamentally rethink their market approach.

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Kashi
Oreo
Hershey's
Snickers