Which 1999 film pioneered viral marketing in the industry with its 'found footage' campaign that convinced many viewers the events in the movie were real?

The film industry has seen some extraordinary product launches over the years, with studios employing innovative marketing strategies to build anticipation and drive opening weekend success. Some movie launches have redefined how films are marketed and distributed, creating new benchmarks for the industry. Test your knowledge about one of the most revolutionary film marketing campaigns that changed how blockbusters are promoted.

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• The Blair Witch Project
• The Matrix
• Fight Club
• The Sixth Sense

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