Which natural products retailer launched the first blockchain-based ingredient traceability system that allows consumers to scan products and view the entire sourcing journey from harvest to shelf?

The natural products industry has been evolving rapidly in response to consumer demand for environmental responsibility. Companies are increasingly focusing on sustainable sourcing practices, but the implementation varies widely. This poll tests your knowledge about a significant retail innovation initiative that changed how natural ingredients are tracked and verified throughout the supply chain.

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Whole Foods Market
The Body Shop
Neal's Yard Remedies
Burt's Bees