Which streaming service saw the highest brand value increase (percentage) in 2022 following its strategic rebrand from an established film studio property?

The streaming era has transformed how film and television companies present themselves to audiences. Major studios have invested heavily in rebranding efforts to position themselves in the digital marketplace, often with surprising results. This poll tests your knowledge about the evolution of brand identity in the streaming landscape and how traditional studios have adapted their decades-old brands for modern viewing habits.

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Paramount+ (rebranded from CBS All Access)
HBO Max (before Warner Bros. Discovery merger)
Disney+ (direct Disney brand extension)
Peacock (NBCUniversal's streaming platform)