Which designer created the iconic grid-based redesign of Penguin Books in 1962, revolutionizing their brand identity and establishing a new standard for book cover design?

In the world of publishing, brand identity has played a crucial role in how readers perceive and connect with publishing houses. Among these, Penguin Books stands as one of the most recognizable brands in literature. This trivia question explores how this iconic publisher revolutionized its visual identity in the mid-20th century, forever changing how books were marketed and sold to the reading public.

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