Which brand positioning strategy did Warner Bros. notably use for 'Barbie' (2023) that helped the film achieve crossover appeal beyond its traditional target audience?

Film marketing is a crucial aspect of a movie's success, often determining whether a masterpiece gets the audience it deserves or disappears without notice. Effective positioning can elevate a film from niche interest to blockbuster status. This trivia question explores how major studios strategically position their films in an increasingly competitive marketplace. Test your knowledge about the business decisions that shape what we watch and how films are presented to audiences.

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Nostalgic positioning that focused exclusively on millennial women who played with Barbie dolls in their childhood
Dual-audience positioning with self-aware marketing that balanced nostalgic elements with ironic commentary on the brand's cultural impact
Antagonistic positioning that deliberately created controversy by pitting 'Barbie' directly against 'Oppenheimer' in marketing materials
Minimalist positioning that avoided mentioning Barbie's history to rebrand it completely as an art house film