Which tech company famously pivoted its brand strategy with the "Think Different" campaign after its founder's return in 1997, marking a shift from technical specifications to lifestyle and creativity?

Brand positioning has evolved dramatically in recent decades, with some companies making revolutionary strategic pivots that transformed their market presence. Test your knowledge about one of the most famous brand repositioning strategies in modern business history, which fundamentally changed not just a company but an entire industry's approach to consumer marketing.

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Apple
Microsoft
IBM
Dell