Which celebrity's endorsement deal with Lincoln is credited with revitalizing the luxury car brand and pioneering a new approach to automotive celebrity marketing?

Celebrity endorsements have long been a powerful marketing tool in the transportation industry, particularly for automobile manufacturers. These partnerships can significantly boost brand visibility and sales, sometimes creating iconic associations that last for decades. This trivia question tests your knowledge about one of the most successful and transformative celebrity endorsements in automotive history that changed how car companies approach marketing partnerships.

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Matthew McConaughey
Jennifer Lawrence
Idris Elba
Serena Williams