Which Broadway musical was the first to launch a mobile app with a digital lottery system that allowed users to enter for $10 front-row tickets directly from their phones?

In 2015, a major Broadway production launched an innovative mobile app that revolutionized how audiences interact with live theater. This groundbreaking product integrated real-time content, backstage access, and an industry-first feature that would later be adopted by many other productions. The app was part of a larger digital transformation strategy for the performing arts industry that changed audience engagement forever.

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Hamilton
The Book of Mormon
Wicked
The Lion King