Which architectural firm pioneered the use of virtual reality (VR) marketing in 2012 that allowed clients to 'walk through' unbuilt structures, leading to a revolution in architectural presentations?

The fusion of architecture and marketing has created some groundbreaking campaigns that transformed how we perceive buildings and spaces. From iconic skyscrapers that became brand symbols to revolutionary promotional strategies that changed how architectural firms position themselves, marketing has played a crucial role in architectural history. Test your knowledge about significant marketing campaigns that changed the architectural landscape!

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Foster + Partners
Gensler
Zaha Hadid Architects
BIG (Bjarke Ingels Group)