Which innovative marketing strategy did Fortnite use during the launch of its 'Chapter 2' that caused player numbers to skyrocket?

Test your knowledge about one of the most innovative product launches in gaming history! The virtual reality landscape was forever changed when this groundbreaking product hit the market. Behind every successful launch is a carefully orchestrated strategy that combines timing, marketing brilliance, and sometimes a bit of luck. Do you know what made this particular launch stand out from the competition?

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They deliberately took the entire game offline for 2 days, creating a 'black hole' event that generated massive social media speculation and press coverage
They released 10,000 physical treasure maps that led players to real-world locations where they could unlock exclusive in-game content
They partnered with NASA to broadcast the Chapter 2 logo on the International Space Station during a live stream
They created a playable demo that was hidden as an easter egg within another popular game, Minecraft