Which retailer holds the Guinness World Record for the largest single-day sales event in history, revolutionizing the concept of shopping festivals as a customer experience strategy?

The world of retail has seen some incredible innovations that have broken world records and transformed customer experiences. From the largest online shopping events to groundbreaking IoT implementations in physical stores, retail companies continue to push boundaries in their quest to create memorable brand stories and customer experiences. Test your knowledge about these record-breaking retail innovations that have made history!

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