Which gaming company pioneered the concept of 'Battle Pass' as a loyalty/progression system that has since been widely adopted across the industry?

Loyalty programs have become a crucial component in the gaming and virtual worlds industry, helping companies retain players and encourage continued engagement. From exclusive in-game rewards to tiered membership benefits, these programs have evolved in sophisticated ways. Test your knowledge about how major gaming companies have leveraged loyalty programs to transform player retention and monetization strategies in virtual environments.

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Epic Games (Fortnite)
Valve Corporation (Dota 2)
Blizzard Entertainment (Overwatch)
Riot Games (League of Legends)