Which innovative marketing campaign involved planting fake "missing person" posters in major cities before the book's release?

The publishing world has seen some brilliant marketing campaigns that transformed books into cultural phenomena. From clever taglines to innovative promotional strategies, these campaigns helped certain books break through the noise and reach massive audiences. Test your knowledge of the advertising and marketing tactics that propelled some of literature's biggest commercial successes!

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• Gillian Flynn's 'Gone Girl'
• Dan Brown's 'The Da Vinci Code'
• Marisha Pessl's 'Night Film'
• Mark Z. Danielewski's 'House of Leaves'

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