Which major film studio pioneered the first walk-through VR retail experience where customers could physically move through scenes from an upcoming blockbuster while shopping for merchandise?

The film industry has embraced virtual reality as a groundbreaking marketing tool, creating immersive experiences that transport audiences into movie worlds before they even buy a ticket. Major studios have invested millions in VR experiences that complement their blockbuster releases. This poll tests your knowledge about how Hollywood has leveraged retail virtual reality to transform film promotion and audience engagement.

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