Which gaming company first introduced a cross-platform loyalty program that rewarded players with exclusive in-game content across multiple game titles?

The gaming industry has evolved tremendously in how companies retain players, with loyalty programs becoming increasingly sophisticated. From simple punch cards to complex progression systems with exclusive rewards, these programs have transformed player engagement and retention strategies. Test your knowledge about one of the most influential loyalty programs that changed how gaming companies think about player retention.

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Ubisoft with Ubisoft Connect (formerly Uplay)
Electronic Arts with EA Play
Valve with Steam Rewards
Epic Games with Epic Rewards