Which pioneering data analytics approach, first widely implemented in the 2012 U.S. presidential election, used individual voter modeling rather than traditional demographic targeting?

In today's political landscape, data analytics has revolutionized how campaigns target voters, allocate resources, and craft messaging. Modern political campaigns rely heavily on sophisticated data analysis to gain competitive advantages. This trivia question explores a groundbreaking analytical approach that changed how political campaigns operate in the digital age. Test your knowledge about the intersection of big data and political strategy!

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Project Narwhal
Operation Talon
The Mercury Initiative
Horizon Protocol