Which presidential campaign first successfully leveraged big data analytics and personalization algorithms in their digital marketing strategy to target voters with customized messaging?

The digital transformation of government services has been accelerated by strategic digital marketing initiatives. Various administrations have pioneered different approaches to connect with citizens online, create transparency, and improve service delivery through digital channels. This trivia question tests your knowledge of a significant milestone in government digital marketing history.

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• Barack Obama's 2012 re-election campaign
• Donald Trump's 2016 campaign
• Hillary Clinton's 2016 campaign
• George W. Bush's 2004 re-election campaign

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