Which author's marketing campaign included a nationwide scavenger hunt with clues hidden in bookstores, leading to a $10,000 prize and dramatically boosting their debut novel's sales?

The publishing industry has seen some revolutionary marketing campaigns that transformed books into cultural phenomena. These campaigns didn't just sell books—they created movements, sparked conversations, and redefined how literature connects with audiences. Test your knowledge about the marketing strategies that turned good books into legendary bestsellers and changed how we discover and engage with literature.

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J.K. Rowling for an early Harry Potter release, with golden snitches containing clues hidden in bookstores across the UK and US
Dan Brown for 'The Da Vinci Code', with cryptic symbols similar to those in the book leading participants through art museums and historical sites
Stephenie Meyer for 'Twilight', with midnight scavenger hunts where participants followed a trail of red apple clues to win signed copies
George R.R. Martin for 'Game of Thrones', featuring iron throne replicas hidden in major cities with clues released on social media