Which famous performing arts organization was the first to implement an augmented reality app that allowed audiences to virtually 'try on' costumes from their productions while browsing merchandise?

The performing arts world isn't just about talent on stage - it's also a sophisticated retail environment with unique branding challenges. From playbills to merchandise, theater companies and performance venues have developed distinctive marketing identities over decades. Test your knowledge about the intersection of performing arts and retail branding in this challenging trivia question!

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Cirque du Soleil
The Metropolitan Opera
Royal Shakespeare Company
Broadway Across America