Which geographic market research innovation first allowed retailers to visualize customer spending patterns based on census tract boundaries in the 1970s?

Geographic information systems (GIS) have revolutionized how retailers understand customer behavior and market potential across different locations. This poll tests your knowledge about the historical development of geographic market research techniques that have shaped modern retail location strategy and customer targeting.

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• PRIZM (Potential Rating Index for Zip Markets) geodemographic segmentation system
• Google Earth Business Overlays
• TIGER (Topologically Integrated Geographic Encoding and Referencing) mapping system
• Retail Gravity Models by William J. Reilly

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