Which CEO pioneered direct-to-consumer pharmaceutical advertising in the US with the revolutionary marketing campaign for Claritin in the 1990s, forever changing how prescription drugs are marketed?

The healthcare and pharmaceutical industry has produced some of the most innovative product marketing campaigns and brand identities in business. Behind these successful medical product launches are visionary executives who transformed how medical products are marketed to both healthcare providers and patients. Test your knowledge of who led these groundbreaking pharmaceutical branding strategies that changed the medical marketplace.

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Raymond V. Gilmartin (Merck)
Miles D. White (Abbott Laboratories)
Robert A. Essner (Wyeth)
Fred Hassan (Pharmacia & Upjohn)