Which sports apparel giant was the first to launch VR fitting rooms that let customers virtually try on athletic gear while simulating performance conditions (like running in rain or heat)?

Virtual reality technology is transforming the sports retail landscape, allowing customers to test equipment and experience sports venues without leaving the store. Major sports brands are investing millions in this technology to create immersive shopping experiences. How well do you know the latest developments in sports retail VR innovation?

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Nike with their 'Nike Fit VR' technology in 2019
Adidas with their 'Virtual Performance Lab' in 2020
Under Armour with their 'UA Virtual Athlete' platform in 2018
Puma with their 'Puma Reality' experience centers in 2021