Which famous architecture firm underwent a controversial rebrand in 2017, replacing their 50-year-old serif logotype with a minimalist sans-serif design that sparked debate throughout the industry?

The visual identity of architecture firms plays a crucial role in their brand recognition and market positioning. Major architecture firms invest significantly in their logos to convey their design philosophy, precision, and creative approach. This poll tests your knowledge of how one famous architecture firm strategically rebranded to better align with modern design sensibilities while maintaining its heritage. How well do you know the visual evolution of leading architectural practices?

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Zaha Hadid Architects
Foster + Partners
Pentagram
Gensler