Which Broadway star became the first-ever brand ambassador for MAC Cosmetics' Viva Glam campaign in 1994, creating a signature lipstick that raised millions for HIV/AIDS research?

The performing arts world has seen some fascinating collaborations between Broadway stars and major brands. These endorsements have helped bring theater into mainstream consciousness while creating unique marketing opportunities. Test your knowledge of these notable partnerships that have bridged the gap between stage performances and commercial products. How well do you know the business side of Broadway's biggest names?

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