Which pop culture franchise launched the first loyalty program that used augmented reality (AR) to allow fans to 'collect' virtual items at physical locations for exclusive content rewards?

In today's entertainment industry, loyalty programs have evolved beyond simple points systems to create immersive fan experiences. Major franchises and pop culture brands now use sophisticated loyalty initiatives to drive engagement and build communities. This trivia question tests your knowledge about an innovative loyalty program that changed how fans interact with their favorite entertainment properties.

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Pokémon GO's PokéStop Rewards Program
Harry Potter: Wizards Unite Enchantment Society
Marvel's Avengers Alliance Rewards
Star Wars: Galaxy's Edge Datapad Collection