Which company first introduced the 'Doy-Pack' (stand-up pouch with a resealable zipper) for liquid laundry detergent, reducing plastic use by nearly 80% compared to traditional bottles?

In the world of consumer goods, packaging innovations can dramatically transform a brand's identity and environmental impact. One groundbreaking packaging design from the early 2000s changed the way we think about product storage, sustainability, and convenience. Test your knowledge about this revolutionary packaging concept that disrupted its industry and inspired countless imitations.

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Unilever with its All Small & Mighty detergent
Procter & Gamble with its Tide Pods
Method Products with its 8X concentrated detergent
Seventh Generation with its EcoPouch design