Which transportation company first implemented a dynamic pricing algorithm (surge pricing) that revolutionized retail personalization in the ride-hailing industry?

The transportation industry has seen remarkable innovations not just in technology, but in how products and services are marketed to consumers. From airlines to ride-sharing apps to electric vehicle manufacturers, transportation companies have pioneered unique advertising techniques and retail technology approaches to capture market share. Test your knowledge about some of the most influential transportation marketing breakthroughs that changed how we perceive and purchase mobility solutions.

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