Which famous horror film pioneered viral marketing in 1999 with a fake documentary style campaign that claimed the footage in the movie was real found footage?

The film industry doesn't just rely on star power and special effects to drive box office success. Marketing campaigns and memorable advertising slogans play a crucial role in creating buzz and drawing audiences to theaters. This trivia question tests your knowledge about one of the most innovative film marketing campaigns that changed how movies are promoted. Can you identify the groundbreaking strategy that set a new standard for the industry?

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• The Blair Witch Project
• Paranormal Activity
• The Ring
• Cloverfield

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