What unique marketing strategy did Epic Games Store implement in 2019 that dramatically increased its user base and challenged Steam's dominance?

In the competitive landscape of digital game distribution platforms, Epic Games Store made waves with an unprecedented marketing approach that helped it rapidly gain market share against established giants like Steam. This strategy fundamentally changed how game publishers and consumers interact with digital storefronts, creating both controversy and innovation in the gaming industry. Test your knowledge about this disruptive business model!

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Weekly free game giveaways of premium titles
A subscription model similar to Xbox Game Pass
AI-powered game recommendations based on playtime data
AR preview technology allowing users to visualize gameplay before purchase