Which major technology company hired linguists to create a brand slogan that deliberately used an ungrammatical construction, resulting in one of the most successful advertising campaigns in history?

In the world of language and linguistics, advertising slogans have played a pivotal role in shaping how brands communicate with consumers. Some slogans have been so linguistically innovative that they've actually changed everyday language patterns or introduced new terms into common vocabulary. This trivia question explores a fascinating case where linguistic research directly influenced a groundbreaking advertising campaign.

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Apple with 'Think Different' (1997)
Microsoft with 'Where Do You Want to Go Today?' (1994)
Google with 'Don't Be Evil' (2000)
IBM with 'Solutions for a Small Planet' (1995)