Which gaming company first launched an AR mobile app that allowed customers to visualize life-sized gaming consoles and setups in their homes before purchasing?

The gaming industry has pioneered innovative retail experiences using augmented reality (AR) to transform how players discover, try, and purchase games and gaming equipment. This trivia question explores a groundbreaking AR retail initiative that changed how gamers shop and experience products before purchase. Test your knowledge about the intersection of gaming retail and augmented reality technology!

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Microsoft (with Xbox Series X AR Experience)
Sony (with PlayStation AR Shopping Tool)
Nintendo (with Switch AR Preview)
Valve (with Steam VR Home Setup)