Which company pioneered the 'Sustainable Harvest' campaign that revolutionized ethical sourcing marketing in the natural products industry by documenting their supply chain from seed to shelf?

The natural products industry has seen remarkable innovations in sustainable marketing. Companies have developed groundbreaking campaigns to highlight their commitment to environmental stewardship while connecting with eco-conscious consumers. This trivia question explores one of the most influential sustainability-focused marketing initiatives that changed how natural products are promoted and perceived. Test your knowledge of how leading brands have merged nature-friendly messaging with powerful advertising!

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Patagonia, with their transparent supply chain documentation and farmer partnerships beginning in 2012
Seventh Generation, who launched the industry's first fully traceable ingredient sourcing program in 2015
Dr. Bronner's, through their comprehensive fair trade certification and regenerative farming initiative started in 2008
Tom's of Maine, with their Natural Resource Stewardship program introduced in 2010