Which sports brand pioneered the first 3D-printed custom performance midsole in mass-market running shoes?

Test your knowledge about breakthrough retail innovations in the sports industry! The sports retail landscape has been transformed by technology and creative merchandising approaches in recent years. From interactive fitting rooms to AI-powered equipment recommendations, brands are finding new ways to enhance the customer experience and drive sales. How well do you know the latest retail innovations from major sports brands?

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Adidas with their Futurecraft 4D technology
Nike with their Flyprint technology
Under Armour with their Architech line
New Balance with their TripleCell technology