Which famous designer created the World Wildlife Fund's iconic panda logo in 1961, establishing one of the most successful conservation brand identities in history?

Wildlife conservation organizations rely on powerful branding to drive awareness and fundraising. Behind every successful conservation brand is a marketing strategy that resonates with donors and the public. This trivia question explores a pivotal moment in conservation marketing history that revolutionized how wildlife organizations position themselves globally. Test your knowledge about one of the most recognizable wildlife conservation brands in the world!

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Sir Peter Scott, a British conservationist and wildlife painter
Paul Rand, who also designed logos for IBM and ABC
Gerald Watterson, WWF's first executive director
Chi-Chi, based on a popular panda at the London Zoo at that time