In 1976, Mars made a significant change to M&M's by removing which color from their standard mix and replacing it with orange in response to consumer concerns?

Mars, Incorporated faced a unique marketing challenge in the 1970s regarding their iconic M&M's candies. This poll explores a fascinating decision they made that changed the candy's brand identity and created one of the most recognizable color-based marketing strategies in the food industry. Test your knowledge about this sweet piece of confectionery marketing history!

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Red (due to a food dye controversy)
Purple (due to poor sales performance)
Yellow (due to manufacturing difficulties)
Green (due to cultural superstitions)