Which celebrity holds the Guinness World Record for the most lucrative ongoing athletic footwear deal, estimated to be worth more than $1.3 billion?

The world of celebrity endorsements has seen some jaw-dropping deals that have set world records for their value. These partnerships between brands and celebrities have transformed marketing strategies and created some of the most memorable advertising campaigns in history. How well do you know the biggest brand endorsement deals that have made it into the record books? Test your knowledge of these landmark business partnerships that changed the game for both the brands and the celebrities involved.

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Michael Jordan (Nike)
LeBron James (Nike)
Cristiano Ronaldo (Nike)
Serena Williams (Puma)