Which innovative marketing strategy did the hit musical 'Hamilton' pioneer that revolutionized audience engagement and became a standard practice for Broadway shows?

Test your knowledge about innovative marketing strategies in the performing arts industry! Broadway shows and theater productions invest millions in marketing campaigns to attract audiences. Understanding the psychology behind successful performing arts marketing can reveal why certain productions become blockbuster hits while others close quickly. This trivia question focuses on a groundbreaking customer experience initiative that changed how audiences engage with theater productions.

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Digital lottery system offering affordable $10 tickets, named after Alexander Hamilton's face on the bill
Free backstage tours for all ticket holders to experience the production process
Monthly livestreamed performances available to global audiences for a subscription fee
Augmented reality app allowing users to project characters performing songs in their own homes