Which company famously defended its distinctive color in court, successfully trademarking 'Tiffany Blue' (Pantone No. 1837) after proving it had been using this specific shade since its founding?

Throughout history, inventors and companies have carefully chosen colors to make their products stand out. Color psychology plays a crucial role in how we perceive innovations and can significantly impact brand recognition and market success. Some color choices have become so iconic that they're legally protected as 'trade dress.' Test your knowledge about the fascinating intersection of color science, invention history, and brand strategy!

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Tiffany & Co., which began using the robin's egg blue color on its jewelry boxes in 1845
IBM, which registered 'Big Blue' as its corporate color identity in 1911
Kodak, which pioneered the use of yellow as a distinct brand color in 1888
Coca-Cola, which trademarked its specific red hue in 1915 after the invention of the contour bottle