Which company introduced the first modern customer loyalty program in 1981, revolutionizing retail marketing with a system that tracked customer purchases and offered rewards based on spending?

Before digital apps and QR codes, customer loyalty programs had humble beginnings that revolutionized retail. These programs have evolved from simple punch cards to sophisticated systems that track purchasing behavior, preferences, and predict future buying patterns. They represent a fascinating intersection of marketing psychology, data analytics, and customer relationship management that has transformed how businesses retain customers and maximize lifetime value. Test your knowledge about the origins of these now-ubiquitous programs!

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American Airlines (AAdvantage)
Starbucks (Coffee Club)
Walmart (Shopper's Reward)
Marriott Hotels (Guest Honors)