Which company introduced the first modern customer loyalty program in 1981 that revolutionized retail marketing and became the model for future rewards programs?

Customer loyalty programs have transformed retail by incentivizing repeat business and fostering brand relationships. While commonplace today, these programs have fascinating origins in retail innovation. Test your knowledge about the pioneering loyalty program that changed how retailers approach customer retention and created a model that would be replicated worldwide across countless industries.

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American Airlines with AAdvantage
S&H Green Stamps
Starbucks with their Coffee Club
Sears with their Discover Card rewards