Which presidential campaign was the first to successfully leverage microtargeting analytics that segmented voters into specific groups for tailored messaging?

Test your knowledge about groundbreaking political marketing campaigns that changed the landscape of modern politics. Throughout history, certain campaign strategies have revolutionized how candidates connect with voters, utilizing new technologies and innovative approaches. These watershed moments in political marketing have influenced how campaigns are run today. How well do you know these game-changing political marketing innovations?

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Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Bill Clinton's 1996 campaign
Donald Trump's 2016 campaign