Which pioneering AR feature has been most widely adopted by major performing arts venues to enhance the retail customer journey?

The performing arts industry has been embracing technology to create innovative audience experiences. Augmented reality (AR) has transformed how theaters, dance companies, and performance venues engage with patrons before, during, and after shows. Test your knowledge about this cutting-edge intersection of traditional performing arts and digital enhancement that's reshaping the audience journey and experience.

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Virtual seat preview allowing customers to see the exact view from their selected seats before purchasing tickets
AR-enabled programs that bring costume sketches and set designs to life when scanned with a smartphone
Digital performer holograms that appear when scanning promotional posters in public spaces
Virtual dressing rooms for trying on show merchandise and memorabilia before purchase