Which global brand famously abandoned its 20-year tagline 'Don't Leave Home Without It' for the more aspirational 'Membership Has Its Privileges' in a landmark 1987 rebranding?

In the ever-evolving world of retail branding, famous taglines sometimes undergo significant changes as companies rebrand or reposition themselves in the market. These signature phrases are often worth millions in brand equity and recognition. This poll tests your knowledge about a major tagline shift that shocked the pop culture landscape and marketing world. Do you know which iconic brand made this controversial tagline change?

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