Which product holds the Guinness World Record for the largest reduction in packaging material by a major brand, cutting its packaging by 96% in 2010?

The Guinness World Records contains some fascinating entries about product packaging that pushed boundaries and set remarkable records. From the largest cereal box to the most sustainable packaging innovations, companies have competed to make their mark in history through their packaging designs. Test your knowledge about these extraordinary packaging achievements that earned their place in the record books.

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Puma's 'Clever Little Bag' shoebox replacement
Amazon's 'Frustration-Free Packaging' initiative
Apple's iPhone packaging redesign
Coca-Cola's PlantBottle innovation