Which renowned literary publisher underwent a complete brand identity overhaul in 2014, changing their iconic penguin logo for the first time in 80 years to a more minimalist design?

In the competitive world of publishing, brand identity can make or break an author or publishing house. Over the years, several major literary brands have undergone significant rebranding efforts to stay relevant or appeal to new audiences. This trivia question explores one of the most dramatic and successful brand identity transformations in modern publishing history.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Penguin Random House
HarperCollins
Oxford University Press
Simon & Schuster