Which innovative music retail strategy from the 2000s significantly changed customer lifetime value calculations by shifting from ownership to access models?

The music industry has undergone revolutionary changes in how consumers purchase and consume music over the decades. From physical record stores dominating the landscape to digital downloads and now streaming services, the retail strategies and customer lifetime value calculations have transformed dramatically. Test your knowledge about this fascinating evolution and how it has impacted artists, labels, and consumers alike.

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Spotify's subscription-based streaming model that prioritized recurring revenue over one-time purchases
iTunes' 99-cent individual song downloads that broke up the album sales model
Amazon's discounted CD sales with free shipping that undercut physical retailers
Pandora's algorithm-based radio that introduced targeted advertising to music consumption