Which film is credited with creating the first major product placement bidding war, when a candy company paid $1 million to feature their product after being turned down for an earlier film in the franchise?

Product placement has become a sophisticated marketing strategy in the film industry, evolving from simple prop usage to strategic brand partnerships worth millions of dollars. Major studios now carefully integrate products into storylines to create authentic environments while generating significant revenue. How well do you know the history and impact of this practice that bridges the worlds of retail marketing and cinematic storytelling?

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E.T. the Extra-Terrestrial (1982) - Reese's Pieces after M&Ms declined
Back to the Future (1985) - Nike's self-lacing shoes after Adidas passed
Cast Away (2000) - FedEx after UPS rejected the script
James Bond: GoldenEye (1995) - BMW after Aston Martin initially declined